For search engines to categorize and place your website into it’s search strings, you need to have certain lines of code in your html header. This code tells the search engines:
1. What your site’s all about.
2. What keywords you feel are relevant to your site.
Many programmers make the mistake of placing too many keywords in their “meta name=keywords” tags. The most common mistake made is thinking that if you have more keywords, the better the chances of the search engine eating up your content. This is a big no-no. The best method for having your site indexed by the search engines is to be methodical in their creation listing only what’s actually there.
Now, where do the keywords and description go?
<meta name=”GENERATOR” content=”Microsoft FrontPage 5.0″>
<meta name=”ProgId” content=”FrontPage.Editor.Document”>
<meta http-equiv=”Content-Type” content=”text/html; charset=windows-1252″>
<meta name=”description” content=” “>
<meta name=”keywords” content=” “>
Notice the code section I placed in blue above. It’s right after whatever automatic meta descriptions your editor created. In my case it’s Microsoft Front Page. In between the “quotes” is where you should place the description of your site and then in the keyword line, your keywords that you want to be indexed by the search engine. Separate each keyword or phrase with a comma.
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