Success with social media will only be achieved if you know exactly why you’re doing it, what your objectives are and how you’re going to measure the results. Different objectives require very different approaches: Marketing Gaining traction to build a brand, sell stuff, build a community, get registrations etc. is becoming more and more difficult. • Read More »
Like the tree that falls in the forest but no-one can hear, if you aren’t found in search you don’t really exist. Search engine optimization matters, but it will only be truly successful as part of a wider digital strategy. So what you need is a clear understanding of search, social and content. PAGE CONTENT • Read More »
Keyword research is the backbone in ranking a website. Choosing the proper keyword and optimizing it will give you more traffic and rank your website faster in the search engine. The keyword is the first thing that you should know about when you move towards optimization of your site or blog. This article is for • Read More »
Everyone who writes online does so because they love to write. Some have pictures they want to share. Some share therapy. Some thoughts. Most everyone writes from experience, sharing what they’ve learned with others who want to learn. Those who share on social media also enjoy the responses and interactions with those who have read • Read More »
Many business owners will here hear the phrase ‘search engine optimisation’ (or SEO) from friends in the business community or even competitors and may consider it as a route to increasing sales, but what is SEO? Alternatively, a business owner may have tried ‘SEO services’ in the past and found it either didn’t work as • Read More »
Search engines, like the mighty Google, use a variety of signals to “score” each website page found online. This score will determine where in the results a website page will appear when a user searches for a particular keyword or key phrase. Google, Bing, Yahoo and other commonly-used search engines, cache, index and rank URLs/web • Read More »
Studies have proven that advertising consistently over time can increase profitability by 30% or more. This is true because advertising helps build brand recognition that ultimately influences purchasing decisions. In our Internet driven world, a strong online presence works like a robust advertising campaign and may be all you really need to make more money • Read More »
Do you have “market on Facebook” penciled in on your calendar, but never do it because you’re just not sure what to do? If so, you’re in the right place. This article is full of tips to help you launch your marketing campaign successfully so that you can attract the most customers in exchange for • Read More »
Maybe I should have titled this article; “What works and what doesn’t work promoting your site”. Anyway, here it is. Are you aware that Google and Facebook could care less about getting your business if you’re the little guy? They’re already making a ton of money advertising for the big corporations. They seem to think • Read More »
Are you confused about the difference between video marketing and advertising? Don’t worry about it, most people are. Despite being involved with broadcast and video production for over eleven years I still get confused and need to think about it. There are still grey areas and huge overlaps and these are only becoming less clear • Read More »