Two Ways to Make Your First Sale
Since 2006 I’ve tried every which way to make sales. Whilst some methods worked great, many failed. In a nutshell there have only been two CORE methods I’ve used to make sales consistently, month after month, year after year. Here they are:
Method 1. Generate or Buy Leads From COLD Traffic, Then Phone Them.
Years ago I used to buy leads and phone them. Day after day, month after month I would phone the leads. Some days I would phone 40 of them. Did it work? Yes, for sure. If you’re great on the phone, this can work very well for you. But you’ll need to phone a lot of leads (I’ve phoned 10,000 of them since 2006!). The advantage of this method is that results can flow very quickly.
But for me after 2 years of calling leads I was totally burnt out, and sick of being a ‘phone slave’. Because I didn’t want to quit the industry I set about finding a better way to do business. In short I wanted to be the hunted, not the hunter. Read on…
Method 2. Generate WARM Leads by Driving Traffic to Your Valuable Content.
The advantage of this method is that when someone finally makes an inquiry (after reviewing your valuable content), they are often ready to do business with you by simple virtue of the fact they’ve already been educated by your ‘valuable and compelling content’.
The downside of this method is that it takes more time to set it up, but once done you have the basis of a potent money machine that will produce revenue for you month after month (think farming, not hunting).
Which method is best? Well, it really depends on your personal disposition, but I reckon that unless you have good phone sales skills, it’s better and easier to choose Method 2. So that’s what I will discuss in the balance of this article.
Your First Sale – A Better Way to Make Money Online
What you want is a warm lead. And the best way to get a steady flow of warm leads is by sending people to your valuable and compelling content. Essentially what I do is use prospect warming techniques BEFORE someone opts in to my list. This is critical and is one of the main secrets to my success.
By doing it this way I don’t chase people and I don’t pitch people. In fact people seek me out and WANT to talk to me.
And as I said the primary thing I do is drive people to my ‘valuable and compelling’ content.
Not Sure How to Create Valuable and Compelling Content?
A lot of people have reservations about creating content. But the reality is that it’s quite easy once you know how.
You can learn how to it by investing in specific training programs, or you can engage a coach for one on one support. The other option is to outsource this activity to a good writer.
The Role of Big Ticket Offers
To reiterate, don’t waste your time by promoting small offers only. It’s a one way trip to internet marketing hell. You also need something that pays a minimum of $1,000 a sale and preferably much more. So to maximise your earnings you must have at least one big ticket offer in your portfolio of offers.
Don’t Lead With Your Big Ticket Program
I don’t usually lead with my Big Ticket Offer. The reason is that a higher financial commitment is not something that people will agree to on a whim. Rather, they need more information and time to consider the pros and the cons. They also need to form a relationship with you which in turn will give them more confidence to move forward with a big ticket program.
By the way Kim Willis is an internet marketing coach who has been making 6 figures from home since he started as an online marketer, in 2006. He now helps other people do the same. Traffic, leads and conversions is the name of the game. Get his Internet Marketing Tips here.